For most people, the word “Yelp” is synonymous with “reputation review”.
And that’s no surprise. This one site contains reviews of almost every
type of business you can think of, from restaurants to hotels to tailors
to dog walkers. If someone makes money in some kind of business, that
business likely has a Yelp review. And since Yelp gathers
about 83 million unique mobile visitors per day, it’s easy to assume
that anyone looking at a glowing phone screen while in a business is
probably either reading or writing on Yelp.
But so no fast.
Yelp might very well be powerful,
and it certainly gets a great deal of traffic. But it isn’t the only
review site out there. In fact, it might not even be the most popular
site within your market. There are dozens of other sites that do the
same sorts of things that Yelp can do, and if you can pinpoint one
strong contender within your market, you could boost your local
influence, and your local reputation. Yelp Reputation Alternates Let’s
start with a look at just a few of the websites knocking on Yelp’s door
at the moment.
Google My Business.
This website has been through a few name changes in recent years (from
Google to Google Places and now Google My Business), but its underlying
structure has remained much the same. People can use Google My Businessto get information about your business, such as your hours of operation and your location.