Facebook Introduces Universal Search, Indexing All Public Posts

Facebook has made its entire index of public posts searchable, according toan announcement by the company today. Previously, conducting a search on Facebook would return results from friends, family, Pages you like, and other sources you had some affiliation with.  Now, just like Twitter and other social networks, conducting a search on Facebook will return results from everyone who published a post containing that keyword.

 Facebook’s index now includes over 2 trillion posts, with over 1.5 billion searches being conducted each day.

• In addition to expanding its search index to include posts throughout the network, Facebook has also made the following improvements to its search engine:
• Better suggestions: Typing in the search box will return better, more personalized results on the fly. Facebook will also highlight topics that are going on right now.
• Filter Friends/Public: When search results are returned you can toggle between results from your friends, and public posts from those you may or may not be connected to.
• Find Active Conversations: Jump right into active public conversations around links shared to Facebook.

The company adds that search results are unique to each person, which more or less rules out the possibility of devising a strategy to rank in Facebook search.

 However, these new features will be useful for finding popular content on Facebook, learning what people are saying about a topic, and engaging with current events on Facebook in real time.

These updates are rolling out now in US English on iPhone, Android and desktop

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How to Find (and Push) the Right Reputation Review Sites

  For most people, the word “Yelp” is synonymous with “reputation review”. And that’s no surprise. This one site contains reviews of almost every type of business you can think of, from restaurants to hotels to tailors to dog walkers. If someone makes money in some kind of business, that business likely has a Yelp review. And since Yelp gathers about 83 million unique mobile visitors per day, it’s easy to assume that anyone looking at a glowing phone screen while in a business is probably either reading or writing on Yelp.

But so no fast.

Yelp might very well be powerful, and it certainly gets a great deal of traffic. But it isn’t the only review site out there. In fact, it might not even be the most popular site within your market. There are dozens of other sites that do the same sorts of things that Yelp can do, and if you can pinpoint one strong contender within your market, you could boost your local influence, and your local reputation. Yelp Reputation Alternates Let’s start with a look at just a few of the websites knocking on Yelp’s door at the moment.

Google My Business.

 This website has been through a few name changes in recent years (from Google to Google Places and now Google My Business), but its underlying structure has remained much the same. People can use Google My Businessto get information about your business, such as your hours of operation and your location.

 

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